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Our Story

Civic pride,
you can wear.

Civic Proud started as a dashboard for people who wanted to know what their city council was actually voting on. The merch shop exists because it turns out those people have a lot of pride — and nowhere to put it.

“We wanted merch for the people who show up to the meeting nobody else RSVPs to — and read the whole agenda before they get there.”

— The Civic Proud Team

The mission behind the merch

Merch that funds a free civic tool.

The Civic Proud platform tracks local government meetings, agendas, and public comment windows so any citizen can stay informed for free. Building and running that — the scraping, the alerts, the AI summaries — costs real money every month.

The merch shop is our other lever: profit from every cap, tee, and mug goes toward keeping the core platform free for the people who need it most, and funding the local-journalism partnerships that make local government more visible in the first place.

Shop the Collection
What we believe

Three things we design around.

Proud, not preachy

This is merch you actually want to wear — funny before it's earnest, and never a lecture. Civic pride should feel good, not like homework.

Small batch, on purpose

We print to order in limited runs. Less waste, better quality control, and drops that actually feel like drops.

Profit with a purpose

Every sale supports the free tier of the Civic Proud platform — so tracking your local government never has a paywall in front of it.

How we got here

From dashboard to drop.

Phase 1

The platform

Civic Proud launches as a civic dashboard — meeting alerts, agenda summaries, and public comment reminders for one pilot city.

Phase 2

The community

Citizens, organizers, and local journalists start using the platform — and start asking where they can get a hat.

Phase 3

The merch shop

A 16-piece debut collection, designed for the specific, wonderful people who read the agenda before the meeting. That's you.